Reach people already looking for the service you sell.
We build campaigns around a defined service, location and customer need. The goal is to create sales conversations, not broad awareness.
Pay-per-lead campaigns, Birmingham and UK-wide
Buy qualified local enquiries. Not clicks and crossed fingers.
Get a predictable flow of people who need your service, live in your target area and are ready to talk. ImanLogic runs the campaign, funds the ad spend and delivers qualified enquiries straight into your follow-up system.
Trade leads
From £40 per qualified lead
Property leads
From £150 per qualified lead
Minimum 10 leads
No long-term contract
Unqualified leads are not charged
Lead Flow
System active
Example enquiry journey
Local campaign captures demand
Lead is checked against your criteria
Follow-up starts automatically
You take the sales conversation
Interface shown is an illustrative ImanLogic workflow visual.
Stop paying for
Traffic with no enquiry
Start paying for
Qualified buying intent
Protect your leads with
Fast automated follow-up
Judge performance by
Lead cost and closed work
The problem we remove
You need more sales opportunities, not more marketing activity.
Most service businesses do not need another dashboard full of impressions and clicks. You need qualified people to contact, quote and close.
Filter out enquiries that waste your time.
We agree what a qualified lead means before launch. Wrong area, wrong service, spam and invalid contact details do not meet the standard.
Respond while the prospect still wants the job done.
Qualified leads can enter your CRM immediately and trigger SMS or email follow-up, so enquiries do not sit untouched while you are working.
Know the acquisition cost before you scale.
You know the agreed lead price and volume. Use the calculator below to compare lead cost with your average job value and close rate.
The system behind the lead
From local demand to a sales conversation.
The campaign does more than capture a form. We connect the lead to the next action so your team can focus on quoting and closing.
Example automation map
Built around your existing sales process
Campaign
Local demand is targeted around the service you want to sell.
Lead capture
The prospect submits the details needed to assess fit.
Qualification
The enquiry is checked against your agreed lead criteria.
Follow-up
CRM, SMS and email can move the lead towards a call or quote.
Lead economics calculator
Know the numbers before you buy the leads.
Enter your average job value and expected lead volume. The calculator shows lead cost, lead-cost break-even jobs and potential revenue at two example close rates.
Pay-Per-Lead Calculator
Illustrated at the current starting prices shown on this page.
Trade leads, from £40 per qualified lead
For businesses such as roofers, builders, electricians, landscapers, scaffolders, removals and other local trades.
Leads
20
Starting price / lead
£40
Lead investment
£800
Revenue break-even jobs
3
At a 20% close rate
£1,400
4 jobs × £350. Revenue less lead cost: £600.
At a 30% close rate
£2,100
6 jobs × £350. Revenue less lead cost: £1,300.
Lead cost is covered by gross revenue after 3 jobs from 20 leads, before your fulfilment costs and margin.
£800 lead costYour final lead price depends on the service, location and qualification criteria. Close-rate examples are planning inputs, not performance promises.
Check campaign fitWhat you pay for
A real enquiry with a genuine need for your service.
Qualification is agreed before the campaign starts. That gives you a clear standard for what counts and what gets rejected.
✓ Counts as qualified
- Real name and usable phone number or email.
- Located inside the agreed service area.
- Has a genuine need for the service being advertised.
- Ready to book, discuss the job or receive a quote within the agreed timeframe.
- Has not already booked another provider before contact.
× Does not count
- Fake or incomplete contact information.
- Outside the agreed coverage area.
- Requesting a service you do not provide.
- Spam, bots or duplicate invalid submissions.
- Already booked another provider before the enquiry reaches you.
How it works
You handle the sale. We handle the acquisition system.
The aim is to make lead generation simpler for you. One offer, one target area, one qualification standard, then a clear route from enquiry to your sales process.
01
Define the right lead
We confirm the service you want to sell, the locations you cover and the conditions an enquiry needs to meet before it becomes chargeable.
02
Build and launch the campaign
ImanLogic handles the advertising, landing page, tracking and campaign management. The ad spend is included in the pay-per-lead model.
03
Deliver and follow up the enquiry
Qualified leads are delivered into your workflow. Our automated follow-up system can start SMS and email contact straight away.
04
Quote, book and close
Your team takes the sales conversation. You use your normal quoting, booking or consultation process to turn the enquiry into revenue.
05
Review quality and scale the right campaigns
We review volume, qualification and the sales feedback you give us. Campaigns can then be adjusted around the services and areas producing the strongest commercial outcome.
I
Lead Management
Example CRM and automation view
All pipelines
Lead sourcePaid local
QualificationRules based
Follow-upSMS + email
New enquiry 2
Roof repair enquiry
Service area match · contact captured
Extension quote request
Location match · qualification pending
Qualified 2
Scaffolding enquiry
Qualified · follow-up sequence active
Landlord service enquiry
Qualified · call task created
Sales action 2
Quote requested
Assigned to business owner
Call booked
Calendar action confirmed
Illustrative dashboard visual. Your setup is configured around your CRM, qualification rules and sales process.
Starting prices
Choose the lead type that matches the value of the opportunity.
Minimum order is 10 leads. Final pricing is confirmed after we review your service, area and qualification standard.
Trade leads
£40+ per qualified lead
For local service businesses that need a consistent flow of people ready to discuss a job or request a quote.
- Roofing, electrical and plumbing
- Builders, extensions and renovation
- Landscaping and scaffolding
- Removals, waste and other local trades
Property leads
£150+ per qualified lead
For higher-value property enquiries where the customer, instruction or opportunity requires more qualification.
- Landlords and property owners
- Developers and investors
- HMO and portfolio enquiries
- Property management and related instructions
Client results
The outcome is more useful sales conversations.
★★★★★
11 leads in 7 days
“Was paying £60 per lead with poor quality on Checkatrade. Switched to ImanLogic. 11 qualified leads in the first 7 days. Each job worth £150 plus.”
★★★★★
Jobs from Google in 12 hours
“I started getting jobs from Google within 12 hours of the system going live. I had been waiting weeks for results from my old agency.”
Common questions
Know what happens before you start.
The minimum order is 10 leads. This gives the campaign enough volume to assess lead quality and gives your business enough opportunities to judge how the enquiries convert.
Property enquiries often need tighter qualification and can represent a higher-value instruction or transaction. The lead price reflects the extra targeting and qualification involved.
Raise the lead for review within 48 hours. We compare it with the qualification criteria agreed before launch. If it does not meet that standard, it is not charged.
The original service terms state that most campaigns generate their first leads within 24 to 72 hours of going live. We confirm the expected launch and lead window for your service and area before the campaign starts.
No. Under this pay-per-lead model, ImanLogic funds the campaign media spend. You pay the agreed price for qualified leads delivered.
No long-term contract is required for a lead order. Ongoing arrangements use the agreed notice terms. The source page states 30 days' notice for ongoing arrangements.
Start with the numbers
Tell us the jobs you want more of.
We will review your service, target area and average job value, then confirm whether pay-per-lead is commercially sensible for your business and what a qualified enquiry should look like.