Pay-Per-Lead Birmingham | From £40 Per Qualified Lead | ImanLogic
Pay-Per-Lead  ·  Birmingham  ·  UK-wide

Pay-Per-Lead Birmingham.
Only pay when the enquiry lands.

No wasted ad spend. No paying for clicks that go nowhere. You pay only when a qualified lead is delivered to your inbox — a real person, in your area, with a genuine need for your service. Trade leads from £40. Property leads from £150. Minimum 10 leads.

Trade leads from £40 per qualified lead
Property leads from £150 per qualified lead
Calculate Your ROI ↓ Start a Project
Minimum 10 leads
Only pay for qualified enquiries
No long-term contracts
Birmingham and UK-wide
What pay-per-lead means

You pay for results.
Not for reach.

Most advertising charges you per click, per impression, or per month regardless of outcome. You spend the budget, hope the leads come in, and often have nothing to show for it at the end of the month.

A pay-per-lead campaign works differently. ImanLogic runs the campaign. ImanLogic pays the ad spend. You only pay when a qualified enquiry is delivered. If no leads come in, you pay nothing. Your investment is tied directly to output, not effort.

This model works best for service businesses with a clear, defined offer and a service area that can be targeted specifically. Our advertising agency Birmingham page covers the full range of campaign options if you want to compare. Or use the ROI calculator below to see what pay-per-lead would cost against your average job value.

ROI Calculator

Work out your numbers
before you commit.

Select your lead type, enter your average job value, and move the slider. The calculator shows your total investment, break-even point, and potential revenue at two close rates.

Pay-Per-Lead ROI Calculator
Based on ImanLogic's current pricing • Updated in real time
imanlogic.com
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Trade Leads — from £40 per qualified lead
Roofers, plumbers, electricians, landscapers, builders, scaffolders, waste removal, and other trades across Birmingham and the West Midlands.
Lead type
Your average job value
£
Number of leads
20 leads / month
10 25 50 75 100
Leads 20
Price per lead £40
Your investment £800
Break-even jobs 3
Revenue at 20% close rate
£1,400
4 jobs × £350  •  ROI: +£600
Revenue at 30% close rate
£2,100
6 jobs × £350  •  ROI: +£1,300
You break even after just 3 jobs from 20 leads. Every job after that is profit.
£800 investment

These are estimates based on industry averages. Actual results depend on your trade, service area, and offer. We confirm expected performance on your audit call.

Start a Project →
What counts as a qualified lead

You only pay for
real enquiries.

A qualified lead is a specific definition. Here is exactly what counts and what does not, so there are no surprises when leads start arriving.

✓ Counts as a qualified lead
✓Real contact details: name, phone number or email
✓Located within your agreed service area
✓Has a genuine need for your specific service
✓Ready to book or receive a quote within 30 days
✓Has not already booked another provider
✗ Does not count as a qualified lead
✗Incomplete contact details or fake information
✗Outside your agreed service area
✗Wrong service type for your business
✗Already booked another provider before contact
✗Spam or bot submissions
How it works

From campaign launch
to leads in your inbox.

01
We agree your service area and offer
On the audit call we confirm your trade or service type, your coverage area, and the definition of a qualified lead specific to your business.
02
We build and launch the campaign
ImanLogic runs the advertising, pays the ad spend, builds the landing page, and manages the campaign. You do not touch any of it.
03
Leads are delivered and followed up automatically
Every qualified lead is sent to you immediately. Our automated follow-up system replies within seconds so no lead goes cold while you are working.
04
You pay only for qualified leads delivered
At the end of the agreed period, you pay for the qualified leads that were delivered. Disputed leads are reviewed. Unqualified leads are not charged.
05
We scale or adjust based on results
We review performance and scale the campaign volume up, adjust targeting, or refine the lead qualification criteria based on what the data shows.
Trade leads
£40+
per qualified trade lead • min. 10 leads
✓Roofers, plumbers, electricians
✓Landscapers, builders, scaffolders
✓Waste removal, removalists, HVAC
✓Kitchen remodellers, all trade types
Property leads
£150+
per qualified property lead • min. 10 leads
✓Landlords, developers, investors
✓HMO and portfolio enquiries
✓Assisted sales and deal sourcing
✓Property management instructions
Real results

What happens when the
system works properly.

★★★★★
11 leads in 7 days

"Was paying £60 per lead with poor quality on Checkatrade. Switched to ImanLogic. 11 qualified leads in the first 7 days. Each job worth £150 plus."

R
Removal Company
Birmingham • Still on monthly retainer
★★★★★
Jobs from Google in 12 hours

"I started getting jobs from Google within 12 hours of the system going live. I had been waiting weeks for results from my old agency."

A
Aaron
Service Business Owner • London
Common questions

Answered.

What is the minimum number of leads I can order?
+
The minimum order is 10 leads. This gives the campaign enough volume to optimise and gives you enough data to judge whether the leads are converting for your business.
Why are property leads more expensive than trade leads?
+
Property leads require more qualification and targeting. A qualified property lead involves a buyer, landlord, developer, or investor with a specific requirement and the budget to act on it. The higher cost per lead reflects the higher average deal value and the additional work required to qualify each enquiry.
What happens if a lead turns out to be unqualified?
+
You raise a dispute within 48 hours of receiving the lead. We review it against the agreed qualification criteria. If it does not meet the standard, you are not charged for it. The process is straightforward and we have never had a disagreement that was not resolved fairly.
How quickly do leads arrive after we start?
+
Most campaigns generate their first leads within 24 to 72 hours of going live. We set expectations on the audit call based on your trade, service area, and market conditions.
Do I need to provide ad spend on top of the per-lead price?
+
No. The per-lead price is the only cost to you. ImanLogic covers the ad spend as part of running the campaign. You pay only for the qualified leads delivered.
Is there a contract?
+
No long-term contracts. You agree a lead volume and we deliver it. After that you decide whether to continue, scale up, or stop. Thirty days notice on ongoing arrangements.
No wasted spend. No locked-in contracts.

Start getting leads
you only pay for.

Tell us your trade or service type, your area, and the volume you want. We will confirm the price per lead, the qualification criteria, and when you can expect the first leads to arrive. Call 0121 816 1808 or start a project below.

Start a Project →
No obligation • Birmingham and UK-wide • Minimum 10 leads