100-Point AI & SEO Growth Audit

How strong is your business online, out of 100?

See where Google visibility, AI search, conversion, reviews and follow-up are helping growth, and where they are costing you opportunities.

  • 100 structured checks
  • Competitor research
  • Prioritised action plan
  • Built for service businesses
24out of 100
Example audit score

Strong customer feedback. Weak owned growth system.

Example based on the Tenten Plumbing audit framework.

  • Technical SEO0/10
  • Local SEO5/10
  • UX & Conversion3/10
  • AI Readiness1/20
  • Reputation4/5
Priority #1 · Immediate revenue impactOwn the customer journey and recover missed enquiries.

What we analyse

100 checks across the places growth gets won or lost.

The score is built from nine core categories. Strategic positioning is assessed separately so the 100-point score stays consistent.

  1. 0110 points

    Technical SEO

    Indexability, crawlability, performance, structure, schema and technical control.

  2. 0210 points

    On-Page SEO

    Titles, headings, service relevance, internal linking, metadata and page depth.

  3. 0310 points

    Local SEO

    Google Business Profile, reviews, citations, location relevance and entity consistency.

  4. 0410 points

    Content Authority

    Service depth, expertise, customer questions, topical coverage and useful local content.

  5. 0510 points

    UX & Conversion

    Message clarity, trust, calls to action, mobile friction, forms and booking journeys.

  6. 0620 points

    AI Readiness

    AI reception, qualification, booking, missed-call recovery, follow-up and automation.

  7. 0710 points

    AI Search Visibility

    Entity strength, first-party expertise, structured data and answer-engine visibility.

  8. 085 points

    Reputation

    Review quality, quantity, recency, response activity and trust signals.

  9. 095 points

    Social Proof

    Projects, social profiles, case studies, video proof and visible evidence of real work.

Your score is only the beginning

Find the problem. Understand the impact. Know what to fix first.

  • 01

    Where Google is losing you

    We identify weak service pages, local ranking gaps, technical issues and missing authority signals.

  • 02

    Whether AI can understand your business

    We assess the signals that help AI-powered search systems understand your services, expertise and location.

  • 03

    Where visitors stop converting

    We review the route from first visit to call, form, booking or qualified sales conversation.

  • 04

    Where competitors are stronger

    Your business is compared against visible local competitors rather than audited in isolation.

  • 05

    Where automation could recover revenue

    Missed calls, slow replies, quote follow-up, review requests and reactivation are assessed for automation potential.

  • 06

    What to fix first

    Recommendations are prioritised by commercial impact and difficulty so you can act on the right things first.

Example audit · Tenten Plumbing

Executive Growth Assessment

24/100 adjusted practical audit score

Largest findingNo independent business website identified.
Biggest missed opportunityUrgent customer demand + missed-call risk + no automated follow-up.
Highest-priority directionOwn the customer journey, strengthen local visibility and recover more enquiries.

A real audit, not a one-click score

Built around the commercial reality of your business.

The example audit reviewed Tenten Plumbing across 29 pages, including competitors, SEO, local visibility, AI readiness, conversion, reputation and priority fixes.

  1. 01Business overviewServices, audience, geography and current positioning.
  2. 02Competitor researchWhere stronger local businesses have an advantage.
  3. 03Priority fixesImmediate revenue impact first, then SEO and longer-term improvements.
  4. 04Recommended AI systemsOnly where automation could materially improve response or operations.

Competitor benchmarking

Your customers are comparing you with someone else.

We look at how your digital presence stacks up against businesses already competing for the same demand.

Illustrative competitor comparison
Audit areaYour businessCompetitor ACompetitor B
Owned websiteWeakStrongStrong
Local search visibilityModerateStrongStrong
Review activityStaleCurrentCurrent
Conversion journeyLimitedGoodGood
Visible AI systemsNone foundNone foundNone found

Illustrative layout only. Your audit uses research specific to your market and competitors.

How it works

From business details to a prioritised growth plan.

  1. 01

    Tell us where to look.

    Share your business, website or main online presence, primary service and service area.

  2. 02

    We investigate.

    We review search visibility, competitors, customer journey, reputation and AI readiness.

  3. 03

    You get the priorities.

    Your audit shows the score, findings, commercial gaps and the actions worth addressing first.

Request your audit

Find out where your next growth opportunities are hiding.

Complete the short form. We use the information to research the correct business, market and customer journey.

  • Three short steps
  • No website needed: a social or directory profile is fine
  • No payment taken

Prefer to talk? Call +44 121 816 2881 or email hello@imanlogic.com.

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Questions

Before you request an audit.

What exactly is the 100-Point AI & SEO Growth Audit?

It is a structured assessment across technical SEO, on-page SEO, local search, content, conversion, AI readiness, AI search visibility, reputation and social proof, plus a separate strategic-positioning assessment.

Is this just an automated website scanner?

No. The framework includes business context, competitor research, visibility, customer journey, reputation and automation opportunities, so it goes beyond a single technical website score.

Do I need a website?

No. The example audit was able to assess a business whose main online presence was Instagram and Checkatrade. The lack of an owned website can itself be a significant finding.

Will you compare my business with competitors?

Yes, where relevant public competitor information can be identified and verified. The purpose is to show where customers have stronger alternatives and where your business can improve.

Does the audit guarantee more leads or revenue?

No. The audit identifies gaps, risks and opportunities. Commercial outcomes depend on implementation, market demand, offer strength, budget, capacity and sales execution.

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